A survey study of different kinds of media and their role in sports journalism
Keywords:
Audience Engagement, Digital Media, Journalism in India, Media Influence, Media Platforms, Public Perception, Social Media, Sports Communication, Sports JournalismAbstract
The study "A Survey Study of Different Kinds of Media and Their Role in Sports Journalism" looks at how public perception, audience engagement, and sports journalism are impacted by both conventional and contemporary media platforms. The study used a self-created questionnaire that was delivered via the internet and offline to 50 respondents across Indore city, including journalism students, media professionals, and national athletes. Pie charts were used to illustrate the percentages and descriptive statistics used to examine the data. Results show that because of their speed, accessibility, and engagement, digital media platforms like social media, online news, and mobile apps have surpassed conventional media like newspapers, radio, and television. Nonetheless, elder consumers continue to respect traditional media for its richness and authenticity. The study comes to the conclusion that social media has revolutionised sports journalism by bringing together reporters, athletes, and fans. It also provides fresh perspectives on how Indian sports journalism is changing and how it affects contemporary audiences.
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