Impact of adavertisement on buying behaviour of youths in Madha city

Rupesh A. Pawar; Rushikesh B. Mandlik; Ambadas L. Bhasake; Vivek V. Jadhav; Ramdas S.  Shelake

doi:10.53730/ijhs.v6nS3.6181

Impact of adavertisement on buying behaviour of youths in Madha city

https://doi.org/10.53730/ijhs.v6nS3.6181

Authors

Rupesh A. Pawar Asst. Professor, Dept. of Economics, Punyashlok Ahilyadevi Holkar Solapur University Solapur, India
Rushikesh B. Mandlik Assistant Professor, Dept. of Mass Communication and Journalism, Punyashlok Ahilyadevi Holkar Solapur University Solapur
Ambadas L. Bhasake Assistant Professor, Dept. of Mass Communication and Journalism, Punyashlok Ahilyadevi Holkar Solapur University Solapur
Vivek V. Jadhav Research Scholar, Dept of Statistics, Punyashlok Ahilyadevi Holkar Solapur University Solapur
Ramdas S. Shelake Research Scholar, Dept. of Economics, Punyashlok Ahilyadevi Holkar Solapur University Solapur, India

Keywords:

impact, adavertisement, buying, Madha city

Abstract

Advertisement plays an important and very significant role in sale of any goods and services in the market. It is one of the best way of communication with the consumers. Advertisement helps to inform about the availability of various brands in the market. It helps to provides detail information about the products to everyone including the kids, women, men, youth and senior citizens in the nation. There are having various modes of advertisement such as display advertisement, native advertising, print advertisement, direct mail advertisement, television advertisement, radio advertisement, social media advertisement, outdoor advertisement and public services advertisement. Advertisement is very powerful tool of marketing which directly and indirectly increasing the sale of various products in the market. Advertising plays an important role in introduction of new of product, introduction of new brand of products, creation of awareness, acquiring the customers, increasing the sale, profits and recognition in the market.

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References

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Published

17-04-2022

How to Cite

Pawar, R. A., Mandlik, R. B., Bhasake, A. L., Jadhav, V. V., & Shelake, R. S. . (2022). Impact of adavertisement on buying behaviour of youths in Madha city. International Journal of Health Sciences, 6(S3), 2766–2774. https://doi.org/10.53730/ijhs.v6nS3.6181

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Issue

Vol. 6 No. S3 (2022)

Section

Peer Review Articles

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