GHOSH, C.; MUKHERJEE, S. An exploratory study on marketing strategies of selected home appliances at kolkata metropolitan. International Journal of Social Sciences and Humanities, [S. l.], v. 3, n. 2, p. 47–61, 2019. DOI: 10.29332/ijssh.v3n2.292. Disponível em: http://www.sciencescholar.us/journal/index.php/ijssh/article/view/292. Acesso em: 17 apr. 2026.